MESI: Pre-Session Workshop
Focus Group Methods | Richard
Krueger
March 3 and 4, 2008
Pre-session summary
Focus groups are useful prior to, during, and after programs,
events, or experiences. They are helpful in assessing needs,
generating information, developing plans, testing new programs and
ideas, improving existing programs, and evaluating outcomes. This
workshop is an interactive, intensive (yet enjoyable) overview of
focus group procedures that can be used in public and non-profit
environments.
Practical approaches to determining the appropriate use of focus
group studies, design options, developing questions, recruiting
participants, moderating skills, and analyzing and reporting results
are emphasized.
Objectives
At the conclusion of this program, participants will be able to:
- Describe the process and procedures for planning successful
focus group studies
- Demonstrate ability to moderate focus groups
- Develop workable and useful questions for focus group
studies
- Identify several strategies for analyzing focus group
results
About Richard Krueger |
