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Ms. Allison teaches in the undergraduate and graduate sport
management program and is a local Twin Cities attorney with a
national practice representing athletes, coaches, sport managers,
and sport corporations in the areas of Title IX, employment
discrimination, transactional issues, intellectual property, and
general business affairs. She is the founder of the Sport Business
Institute within the School of Kinesiology providing consulting
services to the sport industry while bridging classroom topics with
real world experience for sport management students. Ms. Allison is
a national speaker on sport law and sport management issues.
Sport Business Institute
Mission
The University of Minnesota Sport Business Institute's mission
is to provide clients in the sport industry excellent business
consulting and research services, while allowing sport management
faculty and students real world experience in which to apply current
sport management theory and practices and to conduct research.
Teaching and research interests
The content areas in which Ms. Allison teaches are:
- Graduate and undergraduate sport law
- Sport marketing
- Sport finance
- Strategic sport marketing
- Undergraduate academic research
Ms. Allison provides consulting and research services through the
Sport Business Institute to local, national, and global sport
corporations for such projects as consumer research, creating
marketing plans, conducting economic impact studies, brand
management, designing and securing sponsorships, and sport
management organization and operational issues. Additionally she has
a long standing research interest in Title IX and college coaching
employment contracts.
Educational background
- William Mitchell College of Law, St. Paul, Minnesota
Juris Doctorate
- Texas Woman's University, Denton, Texas
Master of Education
- University of Texas at Arlington, Arlington, Texas
Bachelor of Science
Professional experience
- 2006-present, Teaching faculty, School of Kinesiology,
University of Minnesota, Minneapolis, Minnesota
- 2001-06, Assistant professor and coordinator of sport
management, human performance, Minnesota State University,
Mankato, Minnesota
- 2000-present, Attorney, private practice, Bloomington,
Minnesota
- 1994-2000, Vice president/league director, Women's Pro
Fastpitch, Minneapolis, Minnesota
- 1991-94, Executive director, National Fastpitch Coaches
Association
- 1989-91, Head softball coach, University of Hawaii,
Honolulu, Hawaii
- 1983-89, Head softball coach, University of Texas-Arlington,
Arlington, Texas
- 1980-83, Founder and president, Spudskins, Inc., Forth
Worth, Texas
- 1977-79, Head basketball coach, Wesleyan University,
Middletown, Connecticut
- 1976-79, Head basketball coach, Texas Woman's University,
Denton, Texas
- 1975-76, Basketball coach and teacher, Plane Senior High,
Plano Texas
Teaching
- KIN/REC 5801—Legal Aspects of Sport
- SMGT 3861—Legal Aspects of Sport
- SMGT 3641—Sport Promotion and Marketing
- SMGT 3881—Senior Seminar
Professional affiliations and service
- North American Society of Sport Managers
- Sport and Recreation Law Professors Association
- American Bar Association
- Minnesota State Bar Association
- International Board of Directors, Babe Ruth League, Inc.
- Board of Directors, Foundation IX
- Board of Directors, Cultural Jambalaya
- Horizon 100
Honors and special note
- Distinguished Alumni, University of Texas at Arlington, 2005
- Lynx Legacy, WNBA Minnesota Lynx, 2001
- Presidents Award, Women's Sports Foundation, 1999
- Hall of Fame, National Fastpitch Coaches Association, 1999
- Four time World Champion professional softball player
1976-79
- Member of first USA team to compete in China, 1979
August 2007
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