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Areas of specialization
Sport marketing, college athletics, and research
methods
Research interests
- Marketing issues such as sponsorship effectiveness, service
marketing, and ambush marketing
- Academic issues such as student-athlete retention, academic
diversity, and quality of sport management students and programs
Education
- University of Louisville, Louisville, Kentucky
Ph.D. candidate, Educational Leadership and Organizational
Development with specialization in sports administration, 2007
Dissertation title: "The Effect of Ambush Marketing on
Sponsorship-linked Purchase Intent"
Anticipated dissertation completion date: 8/1/2008
- Slippery Rock University of Pennsylvania, Slippery Rock,
Pennsylvania
M.S., Sport Management, 2004
- Slippery Rock University of Pennsylvania, Slippery Rock,
Pennsylvania
B.S., Exercise Science, 2003
Recent professional experiences
- Research Consulting: University of Minnesota Athletic
Department (Women’s Basketball)
- Conducted sponsorship effectiveness research at women’s
basketball home games and provided key marketing staff
members with valuable sponsor information, which will be
used to demonstrate the
benefits of sponsoring Gopher women’s basketball and secure
new sponsorships and renewals
- University of Louisville Athletic Department (sports
marketing)
- Helped with the setup and execution of the 2007 Fed Ex
Orange Bowl Championship Celebration event in Louisville,
Kentucky
- Assisted with the planning and implementation of in-game
promotions for various sports including: baseball, field
hockey, women's basketball, men's soccer, women's soccer,
and women's volleyball
- Organized and supervised pre-game promotional activities
at the aforementioned sporting events and football
- Created marketing documents and promotional materials
- University of Louisville Athletic Department (NCAA
compliance)
- Worked closely with the associate athletic director for
NCAA compliance and the assistant athletic director for NCAA
compliance
- Utilized the NCAA Compliance Assistant Internet and
PeopleSoft computer programs to update information about
current and former student-athletes per NCAA rules
- Investigated and applied interpretations of NCAA rules
- Gannon University Athletic Department (sports marketing)
- Worked closely with the athletic director, sports
information director, and 40 other staff and coaches in the
assistance of the daily operations of the athletic
department
- Assisted in the negotiation of a $25,000 contract with a
local radio station for the coverage of sports events
- Assisted the athletic director and sports information
director in selling sponsorships and radio advertising (sold
radio advertising and sponsorships totaling $12,000)
- Researched and initiated fundraising opportunities for
the athletic department that have resulted in $2,000 annual
net revenue for each participating team
- Slippery Rock University baseball team (strength and
conditioning)
Assistant coach
- Conducted preseason and postseason fitness assessments
for all team members
- Assisted in the design and implementation of offseason
strength and conditioning routines
College athletic experience
- Slippery Rock University men's track and field team (NCAA
Division II)
- Two year starter (javelin and discus)
- Conference qualifier
- Placewinner, Santa Barbara and Florida State relays
- Slippery Rock University men's wrestling team (NCAA Division
I)
- Team member (165 lb. weight class)
Peer Reviewed Publications
Greenwell, T.C., Popp, N., Brownlee, E.A.,
& Jordan, J.S. (2007). Customer preference and student tickets:
Using conjoint analysis to develop ticket policy. International
Journal of Sport Management, 8, 280-294.
Peer Reviewed Conference Presentations
North American Society for Sport Management (NASSM) International
Conference (May 28-31, 2008). Will be presenting the paper:
Brownlee, E.A., Hambrick, M., &
Greenwell, T.C. (2008). The effectiveness of sponsoring women’s
collegiate sport.
Research in press
Greenwell, T.C., Brownlee, E.A., Popp, N
., & Jordan, J.S. (2007). The effects of voice and choice on
customer satisfaction with student ticketing policy. (Accepted for
publication by Sport Marketing Quarterly, December 20, 2007)
Research in progress
Brownlee, E.A., Hambrick, M., &
Greenwell, T.C. (2008). The effectiveness of sponsoring women’s
collegiate sport. (Accepted for presentation at the 2008 NASSM
conference, February 11, 2008)
Tan, G., & Brownlee, E.A. (2007). Quality
of sport management doctoral students.
Crawford, F.L., Blackman, O.M., Brownlee,
E.A., & McAnulty, K.G. (2008). International student-athlete
persistence.
Academic appointments
2007-current, University of Minnesota,
Minneapolis, Minnesota, sport management teaching specialist, school
of kinesiology
2006-07, University of Louisville, Louisville,
Kentucky, sports administration temporary lecturer, school of
education
2003-04, Slippery Rock University of Pennsylvania,
Slippery Rock, Pennsylvania, physical education teaching assistant,
school of education
August 2007
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