Recreation, park, and leisure studies emphasis areas

Sport management

Sport management concentrates on the theoretical and practical dimensions of the management of athletic events, sports teams and facilities, and the sporting process. The management areas studied include those in the public sector (interscholastic and intercollegiate sport) as well as fitness and facility management. Sport management policy and ethics are also a focus of this emphasis area and research agenda. The School of Kinesiology is home to the Sport Marketing Research Group which concentrates on conducting and disseminating marketing research for both the public and private sectors of sport. Research studies focus on the behaviors of sport consumers, brand management of sport organizations, and the psychological and sociological principles associated with marketing strategies.

Sport management faculty

• Mary Jo Kane, Ph.D., professor

• Lisa Kihl, Ph.D., assistant professor

• Stephen D. Ross, Ph.D., assistant professor

• Rayla Allison, J.D., lecturer

• Jo Ann Buysse, Ph.D., education specialist

Sample program for M.A. in recreation, park, and leisure studies with an emphasis in sport management
 

September 2007