Business and marketing education
bachelor of science (B.S. degree)
Looking for a business degree that really sets you apart from the crowd? Consider business and marketing education. This is a business degree with heart and substance, a degree that emphasizes the educational, technological, and human aspects of business and marketing. The program prepares you to educate youth and adults about the influential world of business, or focus on technology and develop a career in training or support. Choose an emphasis in computers or sales and marketing, and design a sub plan that fits your interests.

Program highlights
- Hands-on classes help you apply what you learn
- A place in the Department of Work and Human Resource Education, ranked third in the nation in vocational education by U.S. News and World Report
- Learning abroad opportunities, such as a joint study/internship program with businesses in Sydney or London
- A unique perspective on business: develop marketable human relations skills you won't gain at most business schools
- Options to prepare for licensure to teach business and marketing education to grades 5-12
- Stimulating contact with teachers who have substantial business experience

Careers with meaning
Potential employers include:
- Secondary schools
- Management-consulting firms
- Technical colleges
- Financial companies
- Software companies
See What can I do with a business and marketing education degree?
This program also prepares students for advanced degrees in business, international business, education, marketing, computers, e-commerce, communications, and more.
Coursework
Major courses, such as economics, business communication, accounting, business law, marketing, public speaking, and technology and ethics
Supporting program courses - you choose! Prepare for licensure or select your own thematic supporting program.
Program focus area: Computer focus - courses covering database applications, multimedia presentations spreadsheets, etc.; Sales and marketing focus - courses on teaching marketing, sales training, principles of management, and more.
Full curriculum for business and marketing education major, Undergraduate Catalog
View all business and industry education courses, Undergraduate Catalog
Your next steps
- Visit
- Apply
- Explore
February 2008

