|
Area of specialization
Sport branding and marketing, sport consumer psychology, and
spectator behavior
Research interests
Exploring the applicability of psychology and marketing principles
in the context of sport services, including the study of sport fan
behavior and the marketing of sport; Sport branding and the
associations and images that sport fans hold in regards to sport
teams at all levels; Motivations and consumer psychology for both
public and private sectors of sport and leisure service delivery;
Sport-tourism.
Academic degrees
Ph.D., University of Illinois at Urbana-Champaign.
Major: leisure behavior, Emphasis: sport management
M.S., Clemson University, Clemson, S.C.
Major: parks, recreation and tourism management, Emphasis: tourism
marketing
B.S., Clemson University, Clemson, S.C.
Major: marketing, Emphasis: services marketing
Professional experience
2003 – present, assistant professor of sport management, School
of Kinesiology, University of Minnesota, Minneapolis, MN.
August 1999- May 2003, graduate research assistant, Department of
Leisure Studies, University of Illinois at Urbana-Champaign.
January 2001 – May 2003, teaching assistant, Department of
Leisure Studies, University of Illinois at Urbana-Champaign.
August 1997 – August 1999, graduate research assistant,
Department of Parks, Recreation and Tourism Management, Clemson
University, Clemson, S.C.
Full vita [.pdf]
|
