Webinar: Athlete Branding and Holistic Development through Innovative Technology
Technology advancement has transformed sports consumption and how fans connect with athletes. Join Dr. Bo Yu for a webinar to discuss the impact of innovative technology, such as serious games and mixed reality, on athlete branding and holistic development. During this webinar, Bo will explore the opportunities to leverage technology to support athlete legacy branding and create wholeness for both professional athletes and student-athletes. Bo will also discuss how various stakeholders can build a supportive ecosystem to support athlete well-being and healthy development.
Can’t make it for the webinar? Register today, and we’ll send you a copy of the recording.
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Bo Yu, PhD, is an assistant professor at the University of Minnesota. His research focuses on how innovative technology, such as esports, social live streaming services, virtual reality, and artificial intelligence, empowers athlete branding and personal development. In particular, his research explores the use of innovative technology to (1) enhance athlete personal branding and legacy branding, (2) drive fan behavior and engagement, (3) support athlete well-being and healthy development. His recent research funding from NCAA Innovations in Research and Practice Grant supported the development of a serious game to educate student-athletes about NIL, personal branding, and mental well-being.